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Jordan Rubin's avatar

I especially like the Return on Cognition concept; would be interesting to try to measure this across industries.

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F. Ichiro Gifford's avatar

This is the cleanest, most minty-fresh rundown of how goods-and-service barter goes from monetary transaction to commodity exchange to pure finance.

One thing I think you miss is the _stakes_ of “getting the price right.” In my industry (electric utilities), even a municipal utility serving tens of thousands of customers burns through ~$100M/year. I saw an example recently of a guy getting a price so wrong it completely broke the business model of his organization.

And this is most industries! If your profit margin is under 5%, you have to _fight_ to stay in the black, and if some reedy nerd can get your prices right for “only” $500k/year, you pay up.

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